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$499
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About this Course. Marketing Research.

This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.

WHAT YOU WILL LEARN

SKILLS YOU WILL GAIN

Marketing

Research

Marketing Research

Decision Tree

Analytics

Business

Information

Data

Analysis

LEARNER CAREER OUTCOMES

Started a new career after completing this specialization.

Got a pay increase or promotion.

LEARNER CAREER OUTCOMES

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 8 hours/week

English

English only. Other languages on request.

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