About this Course. Marketing Research.
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with different types and scope of activities, governance structures, and size.
WHAT YOU WILL LEARN
- Develop a systematic understanding of marketing research approaches and techniques.
- Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex environment.
- Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions.
- Develop a critical appreciation of most recent developments in marketing metrics and analytics (incl. “big data”).
SKILLS YOU WILL GAIN
Marketing
Research
Marketing Research
Decision Tree
Analytics
Business
Information
Data
Analysis
LEARNER CAREER OUTCOMES
Started a new career after completing this specialization.
Got a pay increase or promotion.
LEARNER CAREER OUTCOMES
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 3 months to complete
Suggested 8 hours/week
English
English only. Other languages on request.
